The success rate of mobile applications is incredibly low. With increasing competition at the app market and easy availability of Mobile Application Development, the chances of your mobile application being successful is just 0.01 percent according to a Gartner Research Report.
Many believe that paid applications are the way to success and to get revenue. They could never be more wrong. The Garter report claims that 90% of paid apps are downloaded just 500 times in a day with even the most successful ones making just $1250 a day. Considering the time and cost of mobile app development, this is indeed a financial failure.
Even as statistics show that the number of users for mobile applications increasing, they prefer using free apps. The report claims that about 94.5 percent of all applications that are regularly used are free apps.
Having established that achieving financial success through mobile apps is difficult, here are 4 major reasons why mobile applications fail.
1. Lack of Audience Research:
The most important aspect of Mobile application success is in knowing who would use your app. To find out, you should answer few important questions first. What is the type of app you would like to develop? What is the problem that your app is solving? How is your app making life easier for the user? Is your app providing a unique user experience? And is your idea air-tight to be executed?
Answering these questions along with establishing the demographics of your audience is important for app to be recognized and used by many. Many developers start developing applications without answering these questions or establishing who they audience are. This becomes the most important reason for applications to fail financially.
2. Bad User Experience:
There are many factors that contribute to a great user experience of an application. More importantly, the users should be able to access and perform the core functionalities of the application without a hassle. When an application fails to fulfill this expectation, the users are going to drop it like hot stone.
Some of the minor issues could also damage the user experience of an application. Some of them are, slow or lagging apps, longer loading times, difficult registration processes, and features that are not easy to access.
3. Platform Specific Optimizations:
Today, for any application to survive, it should work fluently across all platforms. Many application developers ignore minor nuances that users are accustomed to in each platform. For example, many users are accustomed to using the back button in the android operating system, while Apple does not include the button in any of its devices’ hardware.
So, while developing applications, it is important to keep users of all platforms in mind. Simple mistakes could be very annoying for the user and they would delete your app in an instant.
4. Improper Testing:
While it is very rare for mobile apps to be released in a market bug free, testers do play a major role in minimizing major bugs which may cause the application to be a failure with the audience. According to a study, only 24% of the bugs are known from direct feedback, 20% are found through public user reviews on the App Store and Google play, and a whopping 44% of the bugs are found by the user.
When users download an app for the first time and it crashes, there are no chances for them to ever download it again. Basic testing could eliminate application crashes and save the face of your app in the market.
Conclusion:
The success of mobile applications in today’s world is highly improbable unless you get it right. Here are few keys to mobile application success. The best way ensure you get your mobile application right is in choosing the right mobile application developer. A good development company could guide you in getting your audience right while strictly adhering to best practices through every stage of development.
XCEL Corp is one of the leading mobile application development companies in USA. Being a Global Leader in IT, XCEL Solutions Corp leverages its global influence in developing the best applications that are bug free and user friendly. Contact XCEL Corp today for developing successful mobile applications.
Bhavani Suri ( Content Writer)
Our in-house content writer, who develops and creates content marketing strategies. She writes about the latest trends and advances related to IT in particular, and Technology in general.
