Big Data facts you didn't know

5 Lesser Known Applications of Big Data


Big Data is a big buzz word in the digital world today. There are many commonly known applications of big data that are widely in practice. Generally Big Data solutions are used by industries and enterprises to collect and analyze data to derive valuable insights that would help them to improve their business and improve efficiency. Sometimes, big data is used to learn about your audience and customers think about your and how you could serve them better.
However, if you search online, there are many unconventional uses and application of big data in everyday life.

Here we have collected 5 unique and diverse applications of big data that are not commonly known.

Wildlife Conservation:

With the increased focus on climate change, the importance of endangered species of animals to the environment could never be higher. Very crude collars and other devices are used by animal conservationists to track animals and compile data about them. Recently, HP, the global technology giant has introduced a platform where information about thousands of individual animals you be stored and analyzed using big data technologies. This would help in conservation of cornerstone species like tigers, polar bears, wolves and other endangered species. It also helps in prevention of poaching and even disease outbreaks.

At the Australian Open:

Using big data in sports is quite common and not unusually surprising. However, what it is used for is what makes Australian Open stand out. The organizers use big data to find trending topics on social media and create conversations of social media to gather fans’ interests and expectations at the event. They then compile this data and create schedules according to that. In providing ticketing options depending on the country and player popularity, Australian Open authorities can use the right technology at relevant times to provide a great experience for their fans.

Print Media:

Print media is a field that is the most further away from digital marketing and the Big Data analytics and tracking it offers. Print advertising in newspapers and magazines are charged by impressions based on the subscriptions. This becomes a challenge on Billboards because it is also charged by number of impressions but it is very vague. This is why an outdoor marketing company Route, is using big data to define and justify the pricing on ads on bill boards. They use GPS tracking based on traffic and calculate the exact number of impressions any billboard might receive.


Weather tracking is always been big data intensive to track weather patterns, past data, and other details to predict weather on a given period of time. However, today simple mobile applications compile data from users’ mobile devices which have thermometers, humidity, and pressure barometer to provide a more accurate and relevant weather reports and forecasting. Crowd sourced real time weather data is highly reliable and also helps with predictive models.

Big Data for Bras:

A study claims that about 70% of women don’t find a bra that suits them perfectly. They would have to browse through what’s already available and make choice about what suits them the best. Understand the issue, a Brassiere manufacturer, True&Co. have started using Big Data to help their customers to find the bras that fits them perfectly. The customers have to fill out a questionnaire and an algorithm would suggest a bra based on the customer’s preferences.

There are many more amazing applications of Big Data in everyday life. At XCEL Corp, we are always open to utilize technology in ways it hasn’t been used before to push our boundaries and accept innovate challenges.

If you have any creative Big Data ideas or if you want an innovative Big Data solution for your business, contact XCEL Corp today.

Author: Jit Goel ( President/CEO )

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